The Heritage-Sensitive Intellectual Property & Marketing Strategies, India (HIPAMSINDIA), focuses on intangible cultural heritage (ICH) practices, such as craft, dance, musical performance, storytelling, and painting. These practices give communities a sense of identity and belonging. The sale of products created by ICH practice can also create jobs and income. However, many communities in developing countries like India experience significant difficulty preventing the appropriation of their heritage by others, for example through mechanization of production methods. Conventional intellectual property (IP) rights, such as copyright, patents and design protection, offer limited protection to the authors of original creations or new inventions that cannot easily be used to protect cultural expressions whose authors are unknown, and which have been passed down through the generations, changing and adapting to new contexts. This project engages with three Indian ICH practices—Baul and Fakiri music, Chau dance, and Patachitra traditions to investigate how developing ‘heritage-sensitive’ IP protection strategies can give communities greater control over the commercialization of their heritage while contributing to its safeguarding and on-going viability.\n\nHIPAMSINDIA has put together an extensive toolkit that focuses on heritage safeguarding and sustainable development. This toolkit aims to help communities who want to promote their heritage products and services in the market. It will be most helpful to those who have already entered the market and wish to refine their approach. It offers some ideas that can be used to maximize benefits and mitigate risks, for example around over commercialization.\n\nThe toolkit is available for download at http://hipamsindia.org/research-output/toolkits/\n\nPhoto : HIPAMSINDIA Poster Image

The culture of the Central Asian steppes expresses itself vividly in the lifestyle of traditional nomadic practices. Mongolian culture has been in practice in the nomadic life and the traditions surrounding the nomad’s home (ger). And it is present in religious celebrations, national festivals, art and crafts, music and dance, language and literature, which form the backbone of Mongolian intangible cultural heritage of Mongolia. Mongolia is filled with valuable cultural properties and intangible cultural heritage of humanity that have been kept or practiced for thousands of years.\n\nGer, Mongolian Traditional Dwelling\nThe traditional architecture of the Mongols differed strongly from that of the settled peoples of Asia and other continents. Centuries ago, there the ger, also known as a yurt, appeared. It still offers shelter to nomads in particular places in Central Asia. Its development and fundamental principles are determined by the specific features of the way of life of Mongol tribes, which made it necessary to evolve a light and collapsible structure to be used as a dwelling or for public functions.\n\nMongolian Language and Literature\nMongolian is the language of most of the Mongolian population and inner Mongolia. By origin, Mongolian is one of the Altaic family of languages, and the history of the Mongolian language is long and complicated. Significant literary work of early Mongolia includes The Secret History of the Mongols, which was published in 1228).\n\nMongolian Religion and Beliefs\nThe Mongols have practiced several religions, of which Shamanism and Buddhism were the most common. The faith in Mongolia is Buddhism, though the state and religion were separated during the socialist period, but with the transition to the parliamentary republic in the 1990s, there has been a general revival of faiths across the country\n\nMongolian Art and Crafts\nMongolian arts and crafts have been passed down across generations from the Paleolithic times to today, leaving behind deep impressions on all facets of life and conscious, aesthetic, and philosophical thinking. Highly developed Mongolian arts and crafts come from the second millennium BCE. The works included sculptured heads of wild animals with exaggerated features. Other items include knives, daggers, and other items of practical and religious use.\n\nMongolian Music and Dance\nMusic is an integral part of Mongolian culture. Among Mongolia’s unique contributions to the world’s musical culture are the long songs, overtone singing, and morin khuur (the horse-headed fiddle). The music of Mongolia is also rich with varieties related to the various ethnic groups of the country. Among the most popular forms of modern music in Mongolia are Western pop and rock genres and the mass songs written by contemporary authors in the form of folk songs.\n\nHorse Culture of Mongolia\nIt is famously known that horses play a large role in the Mongols’ daily and national lives. Common sayings are, “A Mongol without a horse is like a bird without wings,” and “Mongols are born on horseback” these are arguably true words. Even today, horse-based culture is still practiced by nomadic Mongolians.\n\nVisit https://www.toursmongolia.com/tours for additional information about Mongolian culture.\n\nPhoto 1 : Prairie meadow grass inner Mongolia traditional clothing © Batzaya Choijiljav\nPhoto 2~7 : © Batzaya Choijiljav