Description |
Edward Freeman defined a stakeholder as any group or individual who can affect or is affected by the achievement of an organization’s objectives. In business management literature, stakeholders are people or groups who have the power to directly affect an organization’s future. Others stress that it is necessary to consider a very broad range of individuals, groups, communities, and organizations, including the less powerful: the affected that can also affect, when taken into consideration. Thinking in terms of stakeholders and using mapping techniques, grids, and tools to identify relevant stakeholders have become crucial steps in strategic planning in the twenty-first century, not only in business contexts but also in culture management. In contexts of consensus building, the central process of safeguarding intangible cultural heritage, it is an important technique not only for bringing together as much potentially relevant information and experience as possible but also for trying to act in an ethical way and cultivate sustainable development. |