| Description |
The Agency for Promotion of Indigenous Craft (APIC) was established in July 2011. APIC is responsible for the execution of the arts and crafts activities under the Accelerating Bhutanese Socio-Economic Development (ABSD) program funded by the Royal Government of Bhutan (RGoB) with support from other relevant agencies like UNDP and Government of India (GoI). The agency is responsible for enhancing the products range through research and propagating product and design ideas to artisans or Ministry of Micro, Small and Medium Enterprises (MSMEs), promoting design banks and raw material banks for quality production, facilitating cluster development for crafts sector, and marketing and management of craft outlets in Bhutan. |
