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Synergizing Intangible Cultural Heritage for Creative Advertisement
  • Manage No DI00001147
    Country Republic of Korea
    Author Choongsub Oh (Director of Brand Marketing Team, Korea Tourism Organization) (오충섭)
    Published Year 2021
    Language English
    Copyright Copyright
    Attach File Preview (ENG)
Description This publication contains papers from the 2021 World Intangible Cultural Heritage Forum held online for three days, from September 29 to October 1, 2021. The event was hosted by the National Intangible Heritage Center and organized by ICHCAP. The forum was held under the theme of “Rediscovering Intangible Cultural Heritage in the Era of Convergence and Creativity” to re-examine the creative value of intangible cultural heritage and present the possibilities by examining examples of innovation and value creation through intangible cultural heritage.

Information source
ICHCAP

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