A growing interest in cultural heritage by the corporate sector has offered new opportunities to safeguard, protect, and present both tangible and intangible heritage. Through strategic investments of capital, expertise, and technology into the cultural sector, corporations offer an opportunity to revitalize a sector beleaguered with precarious government funding and unpredictable public support. Nicholas Pozek stressed that the cultural sector must continue to approach the commoditization and commodification of cultural goods with skepticism.