Every year there is much ado about inscribing items on UNESCO’s Representative List. When the dust of that spectacle settles down, it is possible to discern what was distinctive and important in a meeting of the Intergovernmental Committee, in the long run and on the ground (everywhere). In 2015, in Windhoek (10.COM), it was, next to the breakthrough of the notion of stakeholders,1 glocal ethics.2 This took the form of, on the one hand, the twelve ethical principles (and the still unfulfilled promise to create a web platform with relevant tools) and, on the other hand a new chapter, of the Operational Directives that partially translated themes of the 2030 Agenda to intangible heritage safeguarding policy.